Product modelling
Accurate geometry built from CAD, spec sheets or reference photography, with the tolerance for accuracy agreed rather than assumed.
3D & Immersive Visualization
Model it once, use it everywhere
A single accurate 3D asset produces listing renders, lifestyle scenes, configurator views, AR and try-on — from one build rather than a shoot per use.
- Photoreal modelling
- Render production
- AR-ready optimisation
How the 3D work is run
3D changes the economics of product imagery for ranges with many variants. Model the product once and every colourway, configuration and context becomes a render rather than a shoot — and the same asset carries into AR and try-on.
It is not free. The modelling is real work and the accuracy depends on what you can supply: CAD is best, spec sheets and comprehensive photography are workable, three catalogue images are usually not.
StaffCloud builds the assets and produces the outputs, and will tell you where 3D does not pay. For a small range with stable photography it frequently does not, and saying so is more useful than selling it.
Capabilities
Materials and texturing
Surface, finish and material behaviour built so renders read as the real product rather than as a plausible plastic version of it.
Render production
Listing, lifestyle and configuration renders produced from the model to each channel's specification.
AR and web optimisation
Assets optimised for web and AR delivery, where file size and polygon budget decide whether the experience works on a phone.
Accuracy review
Renders checked against the real product by someone looking for the differences, because a subtly wrong render is a returns problem.
Asset handover
Source files and optimised derivatives delivered as yours, so the asset outlives the engagement.
How the engagement runs
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01
Reference assessment
What you can supply and what accuracy that supports. This step honestly determines the quality ceiling and it is better said at the start.
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02
Pilot model
One product modelled and reviewed against the physical item, so the standard is agreed on something real.
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03
Production
Range modelled and rendered to the agreed standard, with accuracy review on each asset.
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04
Optimisation and delivery
Web and AR derivatives produced, and source files handed over.
When 3D actually pays
Many variants, frequent new contexts, or an AR need. Not a small stable range that photographs well.
- Every colourway and configuration without a reshoot
- One asset that serves listings, ads, configurator and AR
- Source files you own rather than rent
Platforms and tools we work in
The pod works inside your stack. These are the systems this team uses day to day — if yours is not listed, we will learn it.
- BlenderModelling, texturing and rendering
- Autodesk 3ds MaxModelling and production rendering
- KeyShotProduct visualisation rendering
- Substance PainterMaterial and texture authoring
- Adobe PhotoshopRender finishing and compositing
- glTF / USDZAR delivery formats
- Shopify ARStorefront AR delivery
- Your CAD filesSource geometry where available
- Your DAMAsset delivery and versioning
- Frame.ioReview and approval
What sits under 3D & Immersive Visualization
2 capabilities, each staffed and documented separately. Pick the one closest to the work you need covered.
3D Product Modeling & Rendering
3D product modeling service and photoreal rendering for listings, configurators and ads, built from your photos, spec sheets or CAD files.
Explore this serviceAR & Virtual Try-On Content Production
AR product visualization service and virtual try-on content production, with optimised 3D assets for web AR, Shopify and social try-on.
Explore this serviceQuestions buyers ask
The things worth knowing before the first call.
Not sure this is the right scope?
Describe the workload in a sentence and we will point you at the right team — or tell you honestly if it is not something we should take on.
Ask usThey help a great deal and are not required. CAD gives dimensional accuracy for free; without it we work from spec sheets and photography, and the achievable accuracy is lower. We will tell you which you are getting.
Per image, eventually, on ranges with many variants. On a small stable range it usually is not, and we would rather say that than sell a build that does not pay back.
As accurate as your references support, and the pilot establishes that against the real product. Accuracy claims made before seeing your references are not worth much.
You do, source files included. An asset you cannot take elsewhere is a rental, and that is not what this should be.
Yes, with optimisation — AR has real polygon and file-size budgets, so the delivery asset is a derivative of the master rather than the master itself.
Covered on the AR page. It is more constrained than general AR: the platforms have specific requirements and not every product category is well served by it yet.