Product and demo edits
Product videos cut to a defined structure — the same shape each time, so the catalogue's video reads consistently.
eCommerce & Social Media Video Editing
Video cut for the placement it is going to
Product demos, UGC ads and short-form social. Fast, template-driven editing where the constraint is the platform's format and the calendar's deadline.
- Product and demo cuts
- Short-form social
- Per-platform variants
What this covers
Social video is a volume discipline. A campaign needs the same idea at several lengths, several aspect ratios and several hook variations, and it needs them before the moment passes.
That work is template-driven rather than authored: an approved edit structure, then variations produced quickly and consistently. It is also where most brands' capacity runs out first, because a single editor cannot produce a testing programme's worth of variants.
StaffCloud edits to your templates and brand, produces the variant sets a campaign actually needs, and delivers to each platform's specification rather than one master everyone crops badly.
What the team does
Short-form social cuts
Vertical short-form edits with hook variations, built for the platforms where the first second decides everything.
UGC ad editing
Creator footage assembled into ad variants with your branding, captions and calls to action applied consistently.
Format and length variants
One approved edit produced at the ratios and durations each placement wants, rather than resized by whoever is uploading.
Captions and localisation
Burned-in and file captions produced to your style, plus localised variants where needed.
Motion graphics and titles
Lower thirds, price and offer overlays and end cards built from your templates.
How the engagement runs
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01
Template and structure
The edit structures, brand treatment and caption style agreed, so variants can be produced without re-deciding each time.
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02
Pilot edits
A small set produced and reviewed, testing both the output and the revision process.
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03
Production
Ongoing editing against your calendar, with variant sets produced per campaign.
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04
Delivery
Platform-specific exports delivered to spec, with the versions tracked so a campaign can be reassembled.
What variant capacity buys
Testing. A single edit cannot be tested; six variants of it can.
- The variant volume a testing programme actually needs
- Exports that fit each placement rather than being cropped on upload
- A consistent brand treatment across every cut
Platforms and tools we work in
The pod works inside your stack. These are the systems this team uses day to day — if yours is not listed, we will learn it.
- Adobe Premiere ProEditing and versioning
- Adobe After EffectsMotion graphics and titles
- Adobe Media EncoderPlatform-specific exports
- Frame.ioReview and approval rounds
- Your DAMFootage and delivery management
Questions buyers ask
The things worth knowing before the first call.
Not sure this is the right scope?
Describe the workload in a sentence and we will point you at the right team — or tell you honestly if it is not something we should take on.
Ask usNo. This is post-production, working from your footage, creator footage or stock.
Where a brief genuinely needs a shoot, StaffCloud says so rather than editing around missing coverage. An edit built from footage that does not cover the story shows it, and you would rather hear that before the work than see it in the cut.
Enough to test something meaningful, which depends on how much you are spending on media.
Producing forty variants you will never run is waste; producing one and calling it a test is worse, because you learn nothing and still pay for the media. StaffCloud works the number back from your actual spend so the set earns its cost.
Yes, and it makes up a large share of this work.
The usual constraint is coverage — creator footage often lacks the shots an edit structure needs, because it was filmed to a different plan. StaffCloud identifies that on review rather than mid-edit, which saves a revision round and sometimes a re-request.
Burned-in captions and caption files to your style are standard rather than an extra.
Most short-form video is watched with the sound off, so captions are a performance question before they are an accessibility one — though they are genuinely both. Treating them as part of the deliverable avoids a scramble at publish time.
To a round structure agreed with you and tested on the pilot edits.
Video revisions cost considerably more than image revisions, because a change to the structure means rebuilding rather than adjusting. That makes the brief and the agreed structure matter more here than anywhere else in creative work.
Captions, titles and voiceover replacement, yes.
Full localisation — a genuinely different edit for a different market — is a larger piece of work and StaffCloud scopes it as one rather than quietly absorbing it into a variant count. That way you can see what each market actually costs before committing to it.