Flow build and maintenance
Welcome, abandoned browse and cart, post-purchase, win-back and replenishment flows built and then actually maintained against the live catalogue and current offers.
Shopify Email Marketing & Retention
Flows that run, campaigns that ship
Email is the channel most DTC brands own outright and the one most often left to a welcome flow written at launch and never opened again.
- Flow build and maintenance
- Segmentation
- A calendar that ships
What this covers
Retention email fails in two ordinary ways. The flows are set up once and never revisited, so they keep sending an offer that expired and a product that was discontinued. And the campaign calendar depends on someone having time, which means it slips first in a busy month.
StaffCloud runs both: the automated flows built, maintained and reviewed against what is actually in the catalogue, and a campaign calendar that ships on schedule because someone whose job it is is doing it.
The team works in your platform — Klaviyo for most Shopify stores — with your brand voice and your approval points. Strategy stays a conversation; the execution is the part that needs to happen every week whether or not the week was busy.
What the team does
Segmentation
Segments defined on behaviour and purchase history rather than on everything-at-once, so the sending volume goes to the people it makes sense for.
Campaign calendar
A planned calendar built around your commercial dates and produced on schedule, rather than assembled the afternoon before.
Template and content production
Emails built in your templates and your voice, with the product data pulled correctly so links and prices are not stale on arrival.
Deliverability hygiene
Sending reputation, list hygiene and suppression handled as standing work, because a list that is never pruned quietly stops arriving.
Reporting
Performance by flow and by campaign, reported against what you were trying to do rather than as a wall of open rates.
How the engagement runs
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01
Account audit
What is live, what is sending, what is quietly broken and what is still promoting something that ended. This is usually the surprising part.
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02
Flow and segment plan
Which flows earn their place for your range and how the list should be segmented — agreed before anything is rebuilt.
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03
Build and launch
Flows built or rebuilt in your templates and voice, tested, and launched with the measurement in place beforehand.
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04
Run the calendar
Campaigns produced and sent on the agreed cadence, with performance reviewed on a standing basis and flows revisited rather than left.
Why maintenance is the actual service
Flow building is a project. Flows that are still correct a year later is the thing worth paying for.
- Automations that match the catalogue as it is now
- A calendar that ships in a busy month
- A list that is looked after rather than just sent to
Platforms and tools we work in
The pod works inside your stack. These are the systems this team uses day to day — if yours is not listed, we will learn it.
- KlaviyoFlows, segments, campaigns and reporting
- ShopifyCatalogue, customer and order data
- Postscript / AttentiveSMS where a client uses it
- Google AnalyticsLanding and post-click behaviour
- Excel / Google SheetsCalendar and performance tracking
Questions buyers ask
The things worth knowing before the first call.
Not sure this is the right scope?
Describe the workload in a sentence and we will point you at the right team — or tell you honestly if it is not something we should take on.
Ask usEither, and it is worth deciding explicitly at the start. Most clients have StaffCloud write to an agreed voice, with approval on the calendar rather than on every individual send.
Approving each email one at a time becomes a bottleneck that stops the calendar shipping, which costs more in missed sends than it saves in oversight. You keep control of the plan; the sends go out on time.
Most of this transfers. Klaviyo is where the majority of Shopify stores are, so it is what we name, but the actual work is flows, segments and a calendar regardless of the tool.
StaffCloud will confirm during scoping what your platform does and does not support, so nothing is promised that your current setup cannot deliver.
It depends on your range and your repurchase cycle far more than on any published benchmark. A consumable brand can send considerably more often than a durable one before the list objects.
Rather than quote someone else's number, StaffCloud watches your own unsubscribe and engagement response and adjusts frequency against it. You end up at the right cadence for your list rather than an industry average.
The hygiene side, yes — list pruning, suppression rules, sending patterns and engagement-based segmentation, which is where most deliverability problems start.
Domain and authentication issues may need your IT team, and StaffCloud will tell you which kind of problem you have rather than guessing at it for weeks. Knowing early is what gets your email back into inboxes.
Where a brand already runs it, yes. StaffCloud manages SMS flows and campaigns alongside email so the two do not talk over each other.
SMS has its own consent and frequency rules, and they are easier to get wrong than email's, so it is scoped explicitly rather than assumed into an email engagement. That keeps you on the right side of the rules that carry real penalties.
Flow and campaign performance measured against what you were trying to achieve, with the underperformers included rather than left out.
A report that only shows the wins is not reporting — it is marketing aimed at the client. Seeing what did not work is what lets you stop paying for it.