Campaign build and restructure
Sponsored Products, Sponsored Brands and Sponsored Display built around your catalogue's actual margin structure, with naming and segmentation you can still read six months later.
Amazon PPC & Advertising Management
Amazon advertising managed daily, reported honestly
Campaign structure is a one-week job. What decides the result is what happens every day afterwards: harvesting the terms that converted, negating the ones that did not, and moving budget before the month is spent rather than after.
- Daily bid and budget work
- ACoS and TACoS reporting
- Launch and event ramps
What this covers
Amazon advertising rewards attention more than cleverness. The accounts that perform are not the ones with the most exotic structure — they are the ones where somebody looked at the search term report this week, moved the bids that needed moving, and caught the campaign that quietly ate its budget by Tuesday.
StaffCloud staffs that attention. A dedicated analyst builds and runs your sponsored product, brand and display campaigns, harvests converting terms into exact-match structures, negates waste, and holds spend against the targets you set rather than against a benchmark we invented.
Reporting is in your format and shows the numbers that are awkward as well as the ones that are flattering. If a campaign is not working we would rather say so in week two than defend it in month three.
What the team does
Keyword harvesting and negation
Search term reports worked on a fixed cadence: converting terms promoted into their own structures, wasteful ones negated at the right level rather than everywhere at once.
Bid and budget control
Daily bid adjustments against placement and target performance, budget moved between campaigns before it is wasted, and dayparting where the data supports it.
New launch ramps
Advertising for newly uploaded ASINs set up as part of the launch rather than bolted on afterwards, so a new item has demand pointed at it while its organic rank is still nothing.
Reporting that shows TACoS
ACoS is easy to flatter by spending less. Total advertising cost of sale against total revenue is the number that tells you whether advertising is building a business, and it is the one we report against.
Event and deal support
Prime Day, Black Friday and brand events planned as a spend curve with pre-ramp, peak and decay phases, coordinated with whatever promotions are running.
How the engagement runs
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01
Account and structure audit
Current campaigns, wasted spend, term overlap, placement performance and the gap between what is advertised and what is actually profitable to sell.
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02
Rebuild or repair
Structure fixed where it is fighting you, left alone where it works. Rebuilding an account that is performing is a way to lose three weeks of data for no gain.
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03
Daily management
Bids, budgets, search terms and negatives worked on a daily cycle, with changes logged so a result can be traced back to a decision.
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04
Weekly review
A written report and a standing call: what moved, what did not, what we are changing next and what we need a decision on.
The honest version of ad management
Advertising cannot fix a detail page that does not convert, a price that is not competitive, or an item that is out of stock. It can only buy traffic for what is already there.
- Spend that is checked daily, not reconciled monthly
- A search term report that is actually worked, every week
- Reporting that shows the spend behind the revenue
Platforms and tools we work in
The pod works inside your stack. These are the systems this team uses day to day — if yours is not listed, we will learn it.
- Amazon Ads ConsoleCampaign management across all ad types
- PacvueBid automation and portfolio reporting
- PerpetuaCampaign automation and goal-based bidding
- Helium 10Keyword research and rank tracking
- Seller CentralBusiness reports, Brand Analytics
- Vendor CentralRetail analytics and share of voice
Questions buyers ask
The things worth knowing before the first call.
Not sure this is the right scope?
Describe the workload in a sentence and we will point you at the right team — or tell you honestly if it is not something we should take on.
Ask usThat depends on your margins, your category, and whether you are defending an established position or building a new one. A number quoted before anyone has seen your figures is a sales tactic rather than a forecast. What StaffCloud does in the audit is show you what your current spend is actually returning and what looks achievable against your own margins.
You get a target grounded in your business, and you can judge our advertising management against a number that means something.
No. StaffCloud is priced per dedicated person per month, the same as every other engagement we run. A percentage-of-spend model pays an agency more for spending more of your money, which puts their incentive at odds with yours.
Charging for the team instead means the advice you get about budget is not influenced by what we earn from it, and your costs stay predictable whether your spend goes up or down.
You do. Campaigns are built inside your own Amazon advertising account, under your billing, and they remain there if the engagement ends.
StaffCloud does not place a managed layer between you and your advertising, so there is nothing to migrate out of and no history to recover. Your campaign structure, your performance data and your learnings stay with your business.
Sometimes, provided the split is genuinely clean — for example, an agency owning strategy and creative while the StaffCloud team handles daily management and optimisation. What does not work is two parties changing bids on the same campaigns; that is a collision rather than a division of labour, and it costs you money in both directions.
If we think a proposed split will cause that, we will say so before starting rather than after.
For a new product, StaffCloud sets advertising up as part of the launch rather than after it. A new ASIN has no organic rank and no review history, so paid placement is the only demand it has.
Our team plans the spend ramp against your inventory position, so you are not advertising your way into a stockout just as the listing starts to gain traction. You get demand and availability moving together instead of working against each other.
They keep running exactly as they were left, in your own account. StaffCloud hands over the campaign structure document and the change log so whoever picks the work up knows what was built and why. Nothing is deleted, and nothing depends on our access continuing.
Pausing an engagement should not cost you your advertising history or force a rebuild.